The Business Behind the Game
Marketing, sponsorships, and business insights shaping the world of sports.
- Hyrox: The Fitness Race That Is Eating CrossFits Lunch
On a crisp autumn evening in Chicago’s sprawling McCormick Place convention center, thousands of athletes pound the polished floors, their breaths misting in the controlled… Read more: Hyrox: The Fitness Race That Is Eating CrossFits Lunch - Shad Khan: The Immigrant Billionaire Running Fulham and the Jaguars
When Shad Khan steps into a room, the first thing you notice isn’t his billionaire status or the sprawling portfolio that spans continents and sports… Read more: Shad Khan: The Immigrant Billionaire Running Fulham and the Jaguars - The Red Bull Empire: From Energy Drinks to Football, F1, and eSports
The roar of a Formula 1 engine slicing through the Austrian Alps, a packed stadium erupting in Leipzig as a young talent braces for kickoff,… Read more: The Red Bull Empire: From Energy Drinks to Football, F1, and eSports - AFCON 2025 Economic Retrospective: What Moroccos Tournament Meant for African Football
When Morocco lifted the Africa Cup of Nations trophy in early 2025, the victory was about more than just football glory. Across bustling stadiums and… Read more: AFCON 2025 Economic Retrospective: What Moroccos Tournament Meant for African Football
Listen to Game Changers: The Business of Sports for expert insights on sponsorships, marketing, and innovation. Available now on your favorite streaming platform. Check it out on Spotify.”
Episode 12: The Women’s Game Revolution: Sponsorships, Viewership, and Financial Growth – Game Changers: The Business of Sports
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